Digital Marketing Training

Digital Marketing is the promotion of products, services and brands using the internet and digital technologies: websites, search engines, social media, email and mobile apps. Every business now needs people who can bring customers online, which makes it one of the fastest-growing career fields. Aptech Fatehabad offers a complete, practical Digital Marketing course in Fatehabad covering SEO, Google Ads, Meta (Facebook and Instagram) ads, social media, content, email and WhatsApp marketing, and Google Analytics 4. You work on live campaigns and prepare for Google certifications, so you are ready for a job, freelancing or growing your own business.

Digital Marketing Training Course Content

Digital Marketing Fundamentals

•     Digital vs traditional marketing
•     Customer journey and the marketing funnel
•     Buyer personas
•     Overview of digital marketing channels
•     Setting goals and KPIs

Website Planning with WordPress

•     Domain names and hosting
•     Installing WordPress and themes
•     Pages, posts and plugins
•     Landing pages that convert
•     Website speed and mobile-friendliness

Search Engine Optimisation (SEO)

•     How search engines work
•     Keyword research
•     On-page SEO: titles, meta descriptions, headings, content
•     Technical SEO: sitemaps, robots.txt, Core Web Vitals, schema
•     Off-page SEO and link building
•     Local SEO and Google Business Profile
•     Google Search Console

Content Marketing and AI Tools

•     Content strategy and content calendar
•     Blogging and copywriting
•     Graphic design with Canva
•     Video content and YouTube
•     Using generative AI tools for content

Social Media Marketing

•     Facebook and Instagram marketing
•     LinkedIn marketing
•     YouTube channel growth
•     Planning and scheduling posts
•     Community management
•     Influencer marketing

Paid Advertising (PPC)

•     Google Ads: Search, Display, Video and Performance Max
•     Keywords, match types and bidding
•     Ad copy and ad assets
•     Meta Ads Manager: audiences and campaigns
•     Remarketing and conversion tracking
•     Budgeting and measuring ROI

Email, WhatsApp and Affiliate Marketing

•     Email marketing tools
•     Lists, segmentation and automation
•     WhatsApp Business marketing
•     Affiliate marketing
•     Online reputation management

Analytics and Career

•     Google Analytics 4
•     Google Tag Manager
•     UTM tracking
•     Reports and dashboards with Looker Studio
•     Freelancing and agency work
•     Live project and Google certification preparation